The CG wizards at Bigshot Toyworks created this reimagining of Twinkie the Kid for Fortune’s latest cover story, “Hostess is Bankrupt … Again.” From the artists:

“We had a great time working on this project. This assignment gave us a chance to play around with an iconic brand mascot, while illustrating the current environment in the food industry. Since ‘Twinkie the Kid’ is such an iconic character in American advertising, we wanted to be respectful of his history and not make him appear injured or overly abused. After a few rounds of designs, I feel we managed to really capture the point of this article.”